Finally, The Truth About How You Should Be Drafting

Why Everything You Know About Fantasy Football May Be Wrong

Are you tired of the hype in the fantasy football industry?

Tired of everyone claiming their strategy, cheat sheet, player list, and analysis is different only to find it looks just like all the others? Well, I'm here to change that.

What I am about to show you is going to fundamentally change the way you think about fantasy football.

No hype. No gimmicks. No marketing tricks. This is not just a new angle to sell you the same old products.

You can take this knowledge with you and apply it to your own cheat sheet or even apply it to some other site's products. No matter what you do with it, understanding this WILL make you a better fantasy football player.

To teach you this concept, I'm going to dive into the biggest myth in fantasy football...

Never draft a defense or kicker until the last two rounds.

This is what people say...

1) Kickers and defenses are too unpredictable…

2) Kickers and defense don’t give you any advantage…

3) There are too many upside players available instead…

Let's jump right in.

Kickers and defenses are too unpredictable…

Let’s look at Stephen Gostkowski’s end-of-season rankings from 2009 to 2015…

Pretty… pretty… pretty good.

But that’s ancient history. And Gostkowski was just an outlier anyway, right?

Let’s look at 2019’s top kickers and their recent performance…

Our top-ranked 2020 kickers… surprise, Harrison Butker, Justin Tucker, and Will Lutz.

So what have we learned about kickers so far?

- Top kickers are surprisingly predictable!

- That predictability falls off quickly though…

- If you can’t get a top kicker, you might as well wait.

I know, nothing earth shattering... yet. The second part of the myth is where things really get interesting.

Kickers don't give you any advantage...

First, we have to understand what 'advantage' really means.

Our goal is to score more points than our opponent each week, we know this.

But when we’re drafting, we don’t know what players we’ll be up against each week…

So we have to assume that we’re playing against a team full of the average starters at each position.

- Some weeks we’ll be facing better players, some weeks worse… but over the 16-game season we’re, on average, playing against a team full of the average starters at each position.

- This means player value can be measured as how much better than average that player is…

Example:

- In 2019, the top-12 RBs scored an average of 292 points.

- Christian McCaffrey scored 469 points, 176 points more than average. Meaning every week of the season, on average, Christian McCaffrey gave you an 11-point advantage over your opponent!

If you take away nothing else, make sure you remember this next part!

If you have the top WR and that WR scores 20 points per week, but receivers 2 through 12 also score 20 points per week, you've gained no advantage! The 12th WR is just as valuable as the 1st WR.

But if you have the top TE and that TE scores 20 points per week, and tight ends 2 through 12 only score 15 points per week, every week you're going to have a 5-point advantage over your opponent's TE.

In these two scenarios, that makes the number one TE far more valuable than the number one WR.

Obviously not all players are going to score the same as in the WR example, but remember this idea of weekly advantage as we talk more about the value over average concept.

Let's look at how this concept played out in 2019. We'll look at how many points the top 12 players at each position scored over the average starter at that position. And we'll break down how those points contributed to weekly advantage (kind of like win-share or plus/minus in basketball).

QB: No surprise, if you had Lamar Jackson you had a significant weekly advantage over your opponent. And it's pretty common knowledge that QBs are all pretty comparable through the middle ranks.

RB: Again, no surprise, if you had Christian McCaffrey you had a significant weekly advantage over your opponent. We're not looking beyond the top 12 today, but you can see toward the end of the list player value already starts to drop off, confirming the need to get a top-tier RB.

WR: Michael Thomas gave you a significant weekly advantage, but you might be surprised to see how little difference there was in players after him.

TE: Big advantage with the top tier of TEs, mostly driven by how bad the bottom tier was. If you had one of the top 5 TEs, every week that you played someone that had a TE ranked from 6 to 12, you had a significant advantage. This is likely true of 2020 also... get yourself a top-half TE!

DEF: Big advantage if you lucked into New England as your top DEF (or if you targeted Pittsburgh like we did). But after those two, the defenses were all pretty comparable.

K: Our top two kickers provided a nice weekly advantage. Doesn't look that significant, until you see what is next...

When we look at the players who gave you the most weekly advantage in 2019, we see three kickers in the top 24!

Are you paying attention yet?

Our top two kickers were more valuable (contributed to more weekly wins) than players like Ezekiel Elliot, Austin Ekeler, and Jameis Winston.

All three top kickers were more valuable than Derrick Henry, Julio Jones, and Chris Godwin!

Does this mean you should go draft Justin Tucker before Derrick Henry and Julio Jones?

No, but should you draft one of the top-three kickers way before the last round? I sure would. (More on this later though.)

A fantasy point is a fantasy point is a fantasy point... whether that point comes from a kicker or a wide receiver or a tight end...

Remember our goal is to draft the players that give us the best chance to have a weekly advantage over our opponent, even if that advantage comes from the kicker position.

After seeing this, do you really think you need to draft your third backup wide receiver before getting your kicker?

Most playoff teams end up with only about 50% of their drafted roster...

Why skip a top kicker, who gives you a significant weekly advantage, to get a player who (unless you win the draft lottery) will likely be dropped and, even if kept on your team, will only rarely crack your starting lineup? More on late-round upside picks in a minute though.

Okay, I'm listening, but kickers aren't really consistent, so that's why people draft them last, right?

Kickers may not have the consistency of the very top RBs, but let's look at one example...

Justin Tucker was not only more valuable than Derrick Henry and Julio Jones, but more consistent too!

Before we jump into the third part of the myth - there are too many upside players available instead - I want to give you the cliff-notes version of the above analysis for defenses.

1) Defenses, as the myth suggests, indeed are not very predictable…

2) But if you get lucky and get the top ones you can get a significant advantage each week!

3) Regarding upside picks, fantasy football is about making educated guesses… we’ll look at this more next, but guessing the top defense is no harder than guessing who the late-round, upside WR will be.

Because defenses are not very predictable, but the top three kickers are surprisingly predictable, kickers are actually more valuable and more worthy of an earlier-round pick.

Most leagues see defenses drafted in the 15th round and kickers drafted in the 16th round. But now you know better!

The last part of the myth... there are too many upside players available in the late rounds to draft instead of defense and kicker...

We'll look at this a few different ways, looking at 2019 data.

The scatter plot below shows every player in 2019 that was undervalued (drafted later than their end-of-season rank, 55 out of 192 players).

The x-axis shows the round the player was drafted in. And the y-axis shows the difference between their ADP and their final rank.

For example, the purple dot in the top right was drafted in the 16th round but finished around 170 spots higher than that!

What jumps out at you when you look at the scatter plot?

1) All those green dots… kickers were among the most undervalued players!

2) Those blue dots… very few upside RBs in the later rounds (confirming RB as the most important position to draft early).

3) Those purple dots… you can get WR upside from many of the late rounds, but there aren’t nearly as many as you've probably been led to believe.

This next chart shows the number of undervalued positions drafted in each round.

We again see that there weren't any undervalued (under-drafted) RBs in the late rounds.

There was at least one undervalued WR in each of the late rounds (but, important note, this chart doesn't show us how undervalued they were... could've been drafted 170 and finished the season 169).

2019 saw an unusually high number of breakout TEs. Wouldn't count on this again, but those same breakout TEs are now in the top 6 TE rankings for 2020 and should be targeted in drafts.

That chart didn't show us how undervalued players were, so let's look at who the most undervalued players actually were last year.

You can see defenses were starting to be taken as early as the 10th, 11th, and 13th rounds! And kickers were taken as early as the 13th round. So, some people, despite all of us laughing at them, were indeed drafting defenses and kickers earlier than most.

And guess what, even when being drafted in the 13th rounds, they were still among the most undervalued players!

So what's our real takeaway with late-round, upside players?

We’re really only concerned with WR sleepers since we know upside RBs aren’t available in later rounds, and, if you read my other content, you won’t be drafting a backup QB or TE, and you’ll be getting a top-half TE in the earlier rounds.

So when we look at all the undervalued players (we’ll say WRs taken 10th round and later count as sleepers) we see 6 WRs who finished the season inside the top 36, meaning they were good enough to routinely crack your starting lineup, but only 3 really made a difference.

So what has to happen for you to get one of those players?

1) You have to guess right on who the six players will be…

2) You have to hope they hit their upside before you drop them for bye weeks or other waiver pickups…

3) You have to hope they hit with enough upside to routinely crack your starting lineup…

And even then, we know their weekly advantage isn’t likely going to be as high as top kickers or defenses.

How does this make you feel?

Do you still feel like the chance of hitting a late-round WR is worth passing on a top kicker or defense?

Let's recap...

There aren’t as many late-round upside players as you may believe…

Those players were found scattered throughout the late rounds (and we didn’t even talk about undrafted upside players!) so whether you go defense or kicker early or late, same chance to hit on an upside player.

A lot has to go right to hit on one of those upside players.

Our three kickers were drafted “early” in the 13th, 14th, and 15th rounds and still made up 3 of the top 6 most undervalued players…top kickers are the true upside players!

A top defense is more valuable than an upside WR, but you have to make the right guess (just like you have to on late-round WRs). Should you draft two defenses hoping to hit a top one, rather than drafting another backup WR... perhaps.

So now what? Where should I be drafting defenses and kickers?

Your goal is to get the best starting lineup you can. Of course you need depth too, so you have to find the right balance.

Would it be wrong to draft your starting RBs, WRs, TE, QB, then get your K and DEF before you got any bench players? No, but you don’t have to do that.

My patented, matrix cheat sheet visually shows you where the player value tiers are and the average draft position (ADP) of all players.

Using the combination of these things will tell you where the gaps are… these gaps are where you can “reach” to grab your kicker and defense.

Let's look at an example draft. You started your draft like this:

1 – RB

2 – RB

3 – WR

4 – RB

5 – RB

6 – WR

7 – TE

8 – WR (John Brown)

You've now got your starting RBs (and one backup), your starting WRs, and your starting TE. You could go QB here, but we know these late-round QBs are pretty comparable. You can wait a surprisingly long time and still get a good starting QB. So can we "reach" and get a top kicker here?

Look for the value gaps on your cheat sheet. You can see a big gap between Golden Tate and the next chunk of WRs. Unless you really love Golden Tate, you can pass on him and grab a top kicker here. Then you can go back and get one (or two) of those other WRs. We know picking late-round WRs is guesswork... are you really so confident that Golden Tate is going to outperform those other WRs? Probably not. But we are confident that the top kicker is most likely going to give us a significant weekly advantage.

9 – K!

10 - WR

Do you have to take a kicker there? Of course not! We know even the sharpest players aren't really taking a kicker before the 13th round, so you can grab two WRs here, or a QB and a WR... or, in a true play-to-win move, a K and DEF!

You could even go K, DEF, DEF with your 9th, 10th, and 11th round picks! Then grab your starting QB at 12. And use your 13th, 14th, 15th, and 16th picks to grab more of those sleeper WRs. In that scenario, you grab the top kicker, the top two defenses (giving you a better chance to hit on one, or giving you two strong options to stream each week), and you still get your pick of the late-round WRs while everyone else is filling out their roster with their kicker and defense, their backup QBs and TEs, and RBs that have no chance of actually helping anyone.

A ton of different ways you can go... the point is to make sure you don't skip on picking a top kicker just because someone said don't pick one until the end. The key is using the visible player value gaps on the cheat sheet to plan a couple moves ahead, so you'll know what other players you can wait on and jump up to grab your kicker and defense.

Last year I wanted either Marquise Brown or Deebo Samuel… I was in the 13th round and was confident that one of them would still be available later so I drafted my kicker in the 13th round and got Marquise Brown in the 14th round. Deebo Samuel went undrafted.

I hope I delivered on my promise to change the way you think about fantasy football, with no gimmicks, no marketing tricks, and no hype.

If you made it past all the people on Facebook saying they're not going to watch the NFL this year, and you made it through all that kicker and defense analysis (boring!) I hope you'll stick around a bit longer so I can tell you how you can get more analysis like this, access to my patented, matrix cheat sheet, and much more.

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The value-over-average concept I talked about above is also the foundation of my cheat sheet. It takes into account your scoring settings (which a lot of custom cheat sheets do) but also takes into account your roster settings! The number of players you start at each position and the number of teams in your league makes a really big difference in player value.

For example, I have a league that starts one RB and only has ten teams in the league. Having a top-tier RB is not nearly as important in that league because I'm comparing my RB to the average of the top 10 RBs not the top 24 RBs like I would be in most leagues.

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